Levi Strauss invented what is, most certainly, the most universal garment: the blue jean. More than 140 years later, denim wear continues to be an essential part of kids clothing. In 1873, Levi Strauss and Jacob patented the first ever pair of blue jeans and started a revolution: thanks to a brilliant use of rivets to reinforce the seams, the Levi’s jeans changed forever the world of adults and kids fashion. These new jeans spread rapidly amongst the cowboys during the Californian Gold Rush, and in 1890 the first pair of the symbolic 501’ model came into being.

Levi’s collection for kids includes jeans and trousers of may different kinds and colours, plus a great variety of jackets, sweaters, t-shirts, skirts and dresses. As their leitmotiv states, ‘Quality Never Goes Out Of Style.’